Founder Strategy
The Five Decisions That Actually Build a Startup
The problem, the price, the first hire, the channel, and when to say no to growth, in the order that actually matters.
Read moreUnicorn Chatter
Decisions, experiments, and numbers for founders building real companies. Filter by pillar or browse everything below.
Startup Validation
How to Validate a Startup Idea Before Building the Product
Five ways to test demand before you write a line of code, including the $40 landing page experiment that kills bad ideas fast.
Read more
Founder Strategy
The Hiring Decision Most Founders Get Wrong at Ten Employees
Why the tenth hire should not be another generalist, and what to hire instead.
Read more
Product Development
Cutting Half the Roadmap and Shipping Faster
What happened when one team removed 60 percent of a planned release.
Read more
Customer Research
Reading Churn Interviews Without Getting Defensive
A framework for hearing the real reason customers leave.
Read more
Go-to-Market Strategy
Getting the First Hundred Customers Without Ad Spend
The channels that worked before there was budget for any of the obvious ones.
Read more
Startup Growth
Unit Economics That Looked Good Until Month Six
What a cohort chart revealed that the first quarter of data hid.
Read more